JETOUR Auto Accelerates Growth in the Middle East Market: A Strategic Milestone in Global Expansion
JETOUR Auto, a pioneering force in the automotive industry, has made remarkable strides in the “Travel+” sub-market. With a resolute focus on becoming the unrivaled leader in the Travel+ market, JETOUR Auto has garnered favor from over 800,000 global users and 28 million fans in the past five years. The brand proudly claims the titles of the fastest-growing new Chinese SUV brand and the top-selling large-sized SUV among Chinese domestic brands.
Global Expansion and Growth Milestones
JETOUR Auto’s visionary 2030 strategy is set to transform the automotive landscape. By 2030, the brand is set to establish a formidable presence in 80 major global markets, with an annual sales target of 1,000,000 vehicles. This audacious plan is poised to propel JETOUR Auto to the forefront of the Travel+ market, cementing its position as the undisputed global leader in the industry. The brand currently exports products, including complete vehicles, spare parts, and components, to over 45 countries and regions spanning the Middle East, Africa, Central and South America, Asia-Pacific, and the CIS states. With a network of over 600 sales and service outlets in place, JETOUR Auto strategically positions itself in emerging right-hand drive markets and EU/EEA-like markets.
The Dynamic Middle East Automotive Industry
The Middle East market presents a dynamic landscape with extensive room for growth, amid robust competition. Demand for SUVs, in particular, has been on a significant upswing. Statistics indicate that the SUV segment in the Middle East and Africa region has experienced substantial growth, projected to reach $46.9billion by end of 2023. This robust demand underscores the region’s diverse preferences and the fierce competition within the automotive market.
JETOUR Auto’s foray into the Middle East marks a pivotal chapter in the brand’s global journey. The sprawling 6,500-square-meter spare parts warehouse will construct in Dubai that stands as a testament to JETOUR Auto’s commitment to serve the Middle East market. This monumental endeavor also lays the foundation for future expansions into Africa. Notably, this marks the inauguration of the first major spare parts center established by a Chinese automotive brand in the Middle East, underscoring JETOUR Auto’s pioneering spirit and commitment to the region.
Middle East Triumph: From Inception to Ascendancy
JETOUR Auto’s trajectory in the Middle East market is nothing short of extraordinary. In 2019, with an initial sales volume of a mere 60 units, JETOUR Auto embarked on its Middle East journey. Fast forward to the present day, where monthly sales consistently exceed a thousand units, exemplifying the brand’s remarkable “JETOUR Speed”. Impressively, from January to August of this year, JETOUR Auto has already eclipsed its total sales for the entire previous year.
JETOUR Auto’s footprint now spans over 10 countries in the Middle East, including Saudi Arabia, the UAE, Qatar, Kuwait, Iraq, and Oman. Notably, in the Saudi Arabian and Iraq market, the JETOUR 70 series products commanded the compact SUV segment among Chinese brands in 2023, underscoring the brand’s growing resonance in the region.
A Vision for the Future: Innovative Products and Expansive Marketing
JETOUR Auto is poised to introduce its first off-road vehicle model, the T2 (known as “Traveler” in the Chinese market), to the Middle East in 2024. Further diversifying its offerings, the brand is actively developing hybrid products, including the eagerly anticipated DASHING i-DM, alongside the hybrid variants of the X70 and X90 series.
In tandem with its product expansion, JETOUR Auto’s marketing initiatives reflect a commitment to ingraining itself in the local culture. Through multifaceted campaigns such as “Travel+ Sports,” “Travel+ Fashion,” and “Travel+ Music,” the brand seeks to forge meaningful connections with local consumers.
JETOUR Auto’s astounding journey in the Middle East is but a microcosm of its larger global vision. With aspirations to establish ten KD factories worldwide and elevate annual sales to over 1,000,000 units by 2030, JETOUR is set to revolutionize the global automotive landscape. The brand’s resounding success in the Middle East mirrors its broader mission to redefine travel experiences on a global scale.
In conclusion, JETOUR Auto’s journey in the Middle East is a testament to the brand’s unwavering commitment to innovation, cultural integration, and customer-centricity. As JETOUR Auto continues to break boundaries and redefine travel experiences, it is poised to leave an indelible mark on the automotive industry, not only in the Middle East but on a global scale.