TikTok, a short-form video app, was released 6 years ago in September 2016. The Chinese company “ByteDance” owns TikTok. It is an international version of its Chinese counterpart, “Douyin”. TikTok is available in 40 languages.
In this article, we will be discussing the importance of TikTok views. We will also be sharing some strategies which will help in increasing your TikTok views.
What Counts as a View on TikTok?
Once your video starts to play, it is counted as a view on TikTok. Even if a video auto-plays or is played in a loop, a view is counted. Every watch is counted as a new view. However, if you are watching your own video, it would not count as a view.
If you are worried about why you are getting low views, the following reasons may be an issue:
- Are you new to TikTok?
If you are a new creator on TikTok, you might not get many views. Because a lot of people might not be aware of your content, your videos might get skipped.
- Are you uploading sensitive content?
If your content comes across as sensitive, viewers might be put off by your videos. This might lead to a decline in your view count.
- Do you have a low engagement rate?
If you do not have enough likes and shares on your video, your views may dwindle as TikTok stops showing your videos.
- Have you been shadow banned?
TikTok places a light ban on creators when they violate minor terms of service. It might be because you have shared sensitive content.
- Have you given thought to the time you are posting?
Your content might be pushed down by other creators if you are posting at the wrong time. This would stop your post from reaching your audiences and your views might dwindle.
Strategies for Increasing Your TikTok Views?
Below are some tips and tricks that you can use to up your TikTok game:
- Get to know your audience
Most of the users on TikTok fall between the ages of 18 to 24. These are Gen Z and they are not much interested in a lot of promotional content. This generation is more into content that is fun and innovative and is also inspirational in some way. So, create content that resonates with your audience.
- Create valuable content
Grab your viewers’ attention using catchy captions. Make sure the captions are not too long. Make short videos whose runtime is somewhere below 20 seconds on average. Shorter videos have a higher chance of being replayed and less chance of getting skipped. You can also post educational videos or tutorials.
And always upload videos that are properly edited and have decent lighting and sound quality. Always strive to create content that keeps your audiences engaged. If your video is played to the end, your video will be shown in feeds on priority.
- Add popular music or sound effects to your videos
Just like hashtags on Instagram, if you have created a video using a sound effect which is trending, your views will increase. Your video can even go viral if you have used viral music in your videos.
- Duet with other creators
There are certain videos on TikTok such as stitching or dueting viral videos that allow you to get more views. It is an easy way to gain more views without doing much work on the content front. You can share your views on others’ videos using a side-by-side screen view.
If you have some bucks to spare, you can hire someone famous on TikTok and collaborate with them to expand your audience base and views.
- Be frequent with your posts
On TikTok, the more you post the more you have a chance to be seen. According to the platform, posting around 4 videos a day with new content is a good idea. The organic reach of TikTok is considerably higher as compared to other social media platforms. Hence, if you are posting at the right time, you might be in for a treat with an increase in views.
- Use hashtags
Adding hashtags to your videos can attract new users to view your content. You can use some highly useful hashtags such as “#fyp, #foryou, or #foryoupage”that can push your videos to the “for you” page of the users.
- Keep an eye on your competitors
Research your competition and understand their strategies. Devise your strategies in such a way that you create your own USP (unique selling point). You can also subscribe to TikTok Pro where you can track your analytics and know the preferences of your audience.
If you are active on other social media platforms, promote your TikTok videos on them. This allows users from your other platforms to view videos on TikTok. They may also become your loyal subscribers on TikTok.
- Create a playlist
A new feature on TikTok has been launched which is called creator playlist. It allows creators to organize their videos into playlists. Users can view videos similar to the ones they are interested in using this feature.
- Upgrade to Creator or Business Account
Switch to a creator or business account on TikTok and gain useful insights about your audience base. You can gain information such as who your audience is, when are they active, and what content they like to watch. This will help you in strategizing your content accordingly.
However, if you are looking to widen your reach on Facebook, you can always give FBPostLikes a try. It is a handy tool that helps you in your journey on Facebook by providing genuine likes on your page. It has been built using top-notch technology and offers 24*7 customer support. So, we hope this comprehensive guide will help you in your TikTok journey. Take advantage of this guide and get ready to become a successful content creator on TikTok.