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Dubai, United Arab Emirates – Dubai-based car rental marketplace OneClickDrive reports an increase in luxury car rental bookings made by international visitors during 2025, based on booking activity recorded on its platform between January and December.
According to company-released data, bookings in premium vehicle categories by non-resident users were higher year on year. OneClickDrive stated that the figures reflect platform-level booking activity only and should not be interpreted as a measure of the wider car rental market.
OneClickDrive operates as a digital marketplace that aggregates vehicle listings from independent rental suppliers. The company does not own vehicles or provide rental services directly.
Overview of platform-reported booking activity
Based on OneClickDrive’s internal data, luxury car rentals in Dubai, represented a larger proportion of total tourist bookings on the platform in 2025 compared with the previous year. The company categorises luxury rentals to include premium sedans, sports cars, and high-end SUVs.
The reported increase is derived from booking records rather than completed or fulfilled rentals and has not been independently audited. OneClickDrive emphasised that the data reflects user behaviour on its platform only and may not be representative of overall demand across Dubai’s car rental sector.
Broader market context
Independent industry research indicates that Dubai’s car rental market continues to benefit from sustained tourism activity and a high volume of short-term visitors. Market research firms tracking the UAE mobility and travel sectors have noted steady growth in vehicle rental demand alongside increases in international arrivals and hotel occupancy, particularly in urban centres such as Dubai.
These external assessments provide contextual background for platform-level data but do not specifically validate or quantify the booking figures reported by OneClickDrive.
Usage patterns observed on the platform
OneClickDrive’s data suggests that luxury rentals on its platform were frequently booked for airport pickup and delivery to major hotel districts. The company also reported that most luxury bookings were completed through digital channels, including mobile and desktop interfaces.
According to the platform’s internal analysis, longer rental durations were more commonly associated with travellers combining business and leisure stays, while shorter bookings were more typical among brief leisure visits. These observations are descriptive of platform usage and are not presented as indicators of changing consumer preferences across the wider market.
The platform’s findings sit alongside growing interest from visitors exploring car rental options in Dubai as part of flexible, self-managed travel during longer and mixed-purpose stays.
Platform scope and data limitations
The company stated that vehicle availability, pricing, and booking volume on the platform are influenced by participating suppliers, seasonal travel patterns, and external factors such as airline capacity and accommodation demand.
Industry observers note that booking growth on digital marketplaces does not necessarily correspond directly with proportional increases in vehicle usage or revenue across the sector, as outcomes depend on fulfilment rates and broader economic conditions.
Outlook
While private vehicle rentals remain a commonly used transport option for visitors to Dubai, analysts caution against drawing broad conclusions from single-platform data. OneClickDrive’s figures offer insight into activity within its marketplace but should be considered alongside independent market research and official tourism statistics when assessing conditions in the luxury car rental segment.
