A very good step taken by the Saudi Government is deploying only female staff at lingerie shops in Saudi Arabia. Buying a bra or underwear was a hell of trouble before that.
5 Problems of buying lingeries from male staff
1-Embarrassing Experience: A BBC story illustrated how lingerie shopping in Saudi Arabia was classified as embarrassing and un-enjoyable, which must come as a shock to us all.
2-Personal Questions: After all, every woman wants a bra that fits, which opened a window for these men to speak to a woman about the size, style, etc.
3-Awkward: For people from a more open society, these discussions might not be uncomfortable, but for Saudi women, this was an awkward experience.
4-Communication Issues: There used to be so many difficulties for women as they had to face men for buying lingerie. She cannot tell a male lingerie shopkeeper about the specific nighties she needs.
5-No Suggestion: She cannot obviously take a suggestion from the male staff about the new designs and styles of inner garments.
To be concise, it was a very difficult experience to shop at lingerie shops with male staff.
I would like to thank the Saudi Government who has taken the initiative to deploy only female staff at lingerie shops.