Have you ever seen an ad, promotion or a message displayed at the world’s tallest tower, the Burj Khalifa? Even though posting an advertisement there is worth anything because the whole world gets to know about it, yet do you know how much does a single promotion can cost you?
The marketing agency that manages the lighting displays at the Burj Khalifa has just revealed that cost that one has to bear to advertise or post a message on Burj Khalifa and it is indeed shocking!
According to the sources, to place a promotional advertisement or a message upon the mighty Burj Khalifa for a once that too for 3 minutes, one has to bear a cost of AED250,000 ($68,073) for a single three minutes display, according to the marketing agency which manages the lighting displays.
The prices vary to time of display and the days of the display. Ads displayed during weekdays from 8 pm to 10 pm shall cost AED 250,000 for a single three minutes display.
Ads posted on weekends can cost you as much as AED350,000: that is from 8 pm to 10 PM. For midnight displays at the weekend the cost is AED500,000. AED1 million is charged for an ad placed after 7 pm; in this, you can get 5 times for ads to display for three minutes.
The ads are displayed by the Dubai-based marketing agency Mullen Lowe MENA. Your ad or message shall be submitted with them 4 weeks earlier. The ad is only displayed once it is approved by the Emaar Properties: the Burj Khalifa owners.
The marketing agency disclosed that for a media packed promotion, music can be added. However, the video cannot get synced with the Dubai fountains and that the full payment has to be made in advance (excluding VAT).
By now, Burj Khalifa has been used to promote Noon.com, Cartier, Huawei and recently by Walt Disney to promote The Lion King and Avengers: Endgame movies.