Starting your dream business has never been impossible! Take your first step by reading this article. Are you into makeup and cosmetics? Have you ever thought of putting up your own cosmetic line?
The cosmetic industry is growing immensely and rapidly, and that should not intimidate you as a newbie in this whole business thing, but it should further encourage you. In any field, competitors are always present and nudging one another to get to the top. What better way to be successful in this career than create your own trademark and be different among all the rest? All it takes is dedication, passion, and hard work.
Do you want to know the Top 10 tips on how to kick start your own cosmetic line? Well, here they are!
Pick your preferred niche
In what kind of cosmetics do you want to specialize? I know it is kind of tempting to sell everything–as many as possible, but as a start-up business, it would help to narrow down your area of cosmetics and be known in that kind of product. It is effective in introducing and building your brand.
Do you already have one in mind? If yes, to verify if it’s the right cosmetic niche for you, make sure that you have knowledge and experience using and if possible, selling items that fall within that category. For example, lip care cosmetics or organic makeup products.
Learn the legal regulations
One of the first major steps is not just to pick your niche. You must also be knowledgeable about the regulations set by the government sector responsible for setting the production requirements for cosmetics. Like FDA, or any equivalent in your country. To grow your business, you must do everything in such a way that will be approved by the legal sector. Otherwise, it will surely close once the officials’ found out.
Do your research, make sure you are well-informed of the regulations concerning the production itself and in terms of selling the cosmetic products. In this way, you will not encounter any issues along the road.
Choose your physical store’s location
Actually, the most common initial location used by retailers and businessmen is their own home. You can open from your house, and afterward, rent a space that you think is perfect for customer access. Lease a space for your cosmetic business, one that’s adequate for display shelves, reception counter, and storage for your stocks.
It does not have to be very spacious. Select a location that your budget can accommodate as well for your start-up business.
Develop your brand
This is very much important! Why? Because it determines how you will be received, accepted, and patronized by consumers. If you introduce your brand well, you will not be difficult to remember. Customers will find their way back to you.
How will you do this? First, create a simple yet remarkable logo. A logo that best describes your cosmetic line and the products you sell. You can hire a freelance graphic designer for this. But if you have the talent, you can do it yourself. Check out some YouTube tutorials and begin conceptualizing for your brand.
Create an online store
Here’s a generous tip: use Instagram and create a business profile. Apart from setting up your own website, you should know that Instagram is the best platform to post your products on. Instagram users are growing drastically, and research states that Instagram has the highest user engagement compared to the rest of other social media apps or sites. Take artistic photos of your products, post them online and promote unstoppably!
Generate content marketing and publicity strategy
To develop a content marketing strategy, sign up for different accounts across all social media platforms. Facebook, Twitter, Instagram, Pinterest, Tumblr, etc. Take advantage of the free applications! Conceptualize how to market your products via content. You will need interesting photos, videos, GIFs, articles, etc. that you can post every day to catch the attention of your potential consumers. Post all these at peak times of the day. Lastly, make sure you will respond to all their queries, comments, and overall engagements.
Raise your funds
As you start your cosmetic line, believe me, you will need a lot of funding! You will need money to invest in your physical store, products, manpower, etc. But fear not! There are a lot of ways to generate funds from. You can set up your first-ever garage sale, do freelance jobs such as writing or graphics, organize a fun run event and invite all your friends, relatives, and officemates, raffle, bake sale, etc. All the proceeds will definitely be a big help for your business. Good luck!
Select the right industrial mixer
Here we go with the technicality. Pay attention to this as this will also be a determining factor of the success of your business. The cosmetic production involves mixing, emulsifying, and homogenizing all the raw elements and ingredients that comprise each item. This process will determine the form, texture, and evenness of the product properties. Choosing the right vacuum emulsifying mixer will produce the best results for your cosmetic products!
Do product testing
After the production process, you wouldn’t want to miss product testing. Give away samples to your family and friends and see their reaction to the products you’ve just manufactured. If their response is generally positive, you can begin the mass production by then. Find out what people loved the most, and focus on producing more of them.
Make a room for improvement
Once you become successful in mass production and in getting people’s approval regarding your cosmetic products, that’s the perfect time that you should ask people for improvement. What else do you need to work on? In what area should you improve? What products should you add in your business line? If they have suggestions and reactions, take note of all of them. They’re all gems that will lead you to your bigger triumph!
There you have it! Top 10 tips on how to start your own cosmetic line. Shrug off all your doubts and hesitation about doing this. Know that you are capable and with the help of people around you, you will surely do it! Take your first brave step and the rest shall follow. Again, learn everything that you need to learn and give yourself a reasonable timeline for setting up your business. Wishing you the best of luck!