As talked about one business, it is now time to shed some light upon one of the best local businesses ever started in Saudi Arabia and most of you must have already guessed the name, yes, it is Al-Baik that I am talking about. If you have ever visited or lived in Jeddah, you are bound to have tried Al-Baik at least once! This local fast-food chain is in business since 1974 and has small outlets in Makkah, Madinah, Taif and Yanbu. It is operating since the last 35 years that too very successfully. Al-Baik has said to have the highest market share in this industry of eateries although a very high competition of international brands such as KFC, McDonald’s, Pizza Hut etc. However, no business has ever become successful with ease. Just like that, read below to find out the real recipes of Al-Baik’s success. Recommended: 13 Unknown Facts About Al-Baik
Taste: The most important factor in the unprecedented success of Al-Baik in Saudi Arabia is their taste. Obviously, no restaurant can grow in the manner Al-Baik has grown without having public likeness about their taste. The fact of the matter is that I also like to Al-Baik every now and then. Recommended: The World-Famous Al-Baik – Secret Broast Recipe
Adapting with Trends: Initially, there was no spicy flavor in their menu. Keeping in view a large population of expatriates from the subcontinent who generally likes spicy food, they introduced Spicy flavor which has proven to be a big hit.
Latest Technology: As you can see in the above picture, Al-Baik restaurant remains very crowded most of the times. Now they have introduced the system to order Al-Baik online using internet and credit card. In this way, you don’t have to wait there in the queue when you go to collect your order. Recommended: Procedure to Order Al-Baik Online
Cheap Price: Al-Baik has been serving the most delicious fried chicken EVER that too in a very low and affordable price and this is what attracts most customers as Al-Baik has not lowered down their standard. Recommended: The World-Famous Al-Baik Garlic Sauce Recipe
Easy locations: Al-Baik has opened their outlets in several places and especially in a lot of areas in Jeddah where it is easy for people to reach and therefore all Al-Baik outlets are jam packed with hungry customers!
Quality service: Be its quick service, hygiene or customer’s suggestions, Al-Baik masters in everything and is one of the many restaurants that added items in the menu according to what the customers wanted.
Trusting the brand: Al-Baik is a very famous brand with a lot of strength, be it in the number of outlets they have or by measuring how great of an impact has it made on its customers. Al-Baik, from the start, has sent out messages to their customers about ease, great taste, less price, quick and efficient service and being socially responsible. The team behind Al-Baik has done this through strong and effective ways of advertising, having relations and commuting with the public and of course by telling customers the story about their brand. There should always be some secret left for the customers to be curious about, like the great taste of the chicken and such stories are common in brands like KFC or Coca Cola etc.
Corporate Social Responsibility: CSR is said to be the SOLE objective for a business and Al-Baik is one of the many businesses that follows up to CSR. Al-Baik has had helped socially like providing free meals to Hajj pilgrims and to those poor people who experienced the Jeddah floods. Al-Baik has also started a no-smoking policy in their restaurants and is working towards a safer and healthier city to live in.
Determination: In the end, it is obviously not easy for any business to top the international eateries and Al-Baik has to face several difficulties as they have to consider opening outlets and expanding their market to cities besides Jeddah as well and consider opening abroad. Not only that, they have to work towards a safer eating option as FRIED chicken is not obviously super healthy! If you are hungry after reading this article, then trust me so am I! So, let’s go out and enjoy Al-Baik! Recommended: Why Al-Baik’s Growth is limited to Jeddah, Makkah, and Madina?